For the subject ZQ (Shaping Cooperation and Developing Quality), we had the task of creating a promotional video on the topic of parental work. The promotional video for the example daycare Sonnenschein was free in type and idea. Therefore, I thought long and hard about how to effectively create a short promotional video. In the end, I divided it into the intro, general Kita info, contribution on the topic of parent work in the Kita as well as the outro.
My fictitious daycare center is located in a rather upscale residential area and therefore mainly serves the social middle and upper class. Therefore, I tried to reach the parents on the matter level as well as with appealing intro/outro and not in a playful/musical way.
To create it, I used a mix of my own shot videos and royalty-free videos from the Pixabay platform. For musical tuning, I used a piece of music that requires a license. However, there is also royalty-free music available for use on the Internet. Cutting was unproblematic with the free program Shotcut. Surely one or the other noticed that towards the end the picture/sound track was no longer in sync. This happens when editing with the software Shotcut separate image and sound tracks are used and you are not careful that both tracks also run synchronously to each other at the end ;).
This promotional video is therefore quite a nice example of how inexpensive and fast a promotional video can be created. The total production time was just under 2.5 hours on average.
Advertising video text
Welcome to the Kita Sonnenschein. We at Kita Sonnenschein are a special kindergarten. We care for 60 children in four different groups. Two crèche groups, one daycare group and one after-school group. We are open from 7 am to 5 pm.
In our groups we have many activities. Because especially playing together and researching natural phenomena are things that have a high value for us. In this way, the children learn about our interesting world with much more joy.
But there is more that distinguishes us:
Hello, dear parents of the children of our daycare Sonnenschein. My name is Sebastian Götz and I am part of the team at the daycare center. We at Kita Sonnenschein are not just any kindergarten. Because our team works daily not only with our 60 children in our 4 groups. Rather, intensive and joint work with parents is a fundamental need for us. Because no one knows our children here at the daycare center as well as the respective parents. That is why we have chosen to work closely with you. And this has many advantages for you as well. Once a month we offer parents a joint meeting to talk about current issues. The daycare center thrives on this exchange.
Surely you would also like to be informed about our daily activities with the children. Therefore, we offer parents to view the latest photos of the activities and excursions online. For this you will receive a link and the access data from us. It couldn’t be simpler or safer. Our nursery also helps with the optimal planning of the nursery week. Therefore, you can conveniently notify us online by Sunday evening of your child’s pick-up and drop-off times. In this way, unclear situations about the pick-up and drop-off situation do not arise in the first place. This way, your child will get along well with us and you can concentrate on the challenging daily routine. And in an emergency? Just call your child’s group and let my colleagues know about the unexpected change. This allows us to reschedule quickly and without complications.
As you can see, the cooperation between parents and educators is a matter close to our hearts. Do you have any questions? Call or stop by. Your team of the Kita Sonnenschein.
Götz, S. (2021). Promotional video on parenting. ISSN: 2748-2979. Accessed 07/2/2021. Available at: https://krippenzeit.de/werbevideo-zum-thema-elternarbeit